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Original by pooja

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Start fresh from this prompt

Builds a brand new app from the first prompt only, so later changes to the original are not included.

Act as a professional portfolio designer and performance marketing specialist. Create a clean, professional digital marketing portfolio for **Pooja Thaniga — Digital Marketing Fresher | Performance Marketing**.

Use a consistent blue-and-white design, simple English, clear headings, relevant visuals, and minimal text. Create a 7-page portfolio suitable for fresher job applications and freelance opportunities.

### PAGE 1: COVER + ABOUT ME

**Name:** Pooja Thaniga  
**Title:** Digital Marketing Fresher | Performance Marketing

About Me:
"I am a Digital Marketing Fresher building practical skills in performance marketing, paid advertising, and lead generation."

### PAGE 2: SKILLS

Include:
- Performance Marketing
- Meta Ads
- Google Ads
- Lead Generation
- Campaign Planning
- Audience Research
- Competitor Research
- Marketing Research
- Canva
- Ad Copywriting

### PAGE 3: MY MARKETING PROCESS

Create a six-step visual workflow:

1. Research — Understand the business, market and competitors.
2. Audience — Identify customer needs and target audiences.
3. Strategy — Plan objectives, campaigns and budgets.
4. Create — Develop ad creatives and copy.
5. Launch — Prepare campaign settings and tracking.
6. Optimise — Review performance and identify improvements.

### PAGE 4: TOOLS I USE

Organise these tools into categories:
- Advertising: Meta Ads Manager, Google Ads
- Research: Meta Ad Library, Google Trends, Google Keyword Planner
- Creative: Canva
- Reporting: Google Sheets

Only describe tools as tools I use if I have genuinely used them; otherwise, label them as tools I am learning.

### PAGE 5: META ADS SAMPLE PROJECT

**Project:** Lead Generation for a Digital Marketing Course  
**Business:** ABC Digital Academy (fictional)  
**Objective:** Generate relevant course enquiries.  
**Project status:** Hypothetical sample campaign, not a live campaign.

Include:

1. Business overview and campaign objective.
2. Campaign → Ad Set → Ad structure, explaining each level.
3. Target audience: Chennai, prospective students, job seekers and career switchers. Treat audience characteristics as hypotheses to test.
4. Ad set: Location, suitable targeting, placements, budget, schedule and conversion location.
5. Placements: Facebook Feed, Instagram Feed, Stories and Reels, where appropriate.
6. Two sample ad creatives with Canva design instructions.

For each creative, provide:
- Hook
- Headline
- Primary text
- Benefit
- CTA

7. Budget example: ₹300/day for 7 days = ₹2,100 hypothetical budget.
8. KPIs, explained in simple English:
   - Impressions: Number of times an ad is displayed.
   - Clicks: Number of clicks.
   - CTR: Clicks ÷ Impressions × 100.
   - CPC: Amount spent ÷ Clicks.
   - Leads: Enquiries received.
   - CPL: Amount spent ÷ Leads.
   - Qualified leads: Leads matching the business's criteria.
9. Brief optimisation plan covering creative testing, audience relevance and lead quality.

Use hypothetical examples only. Do not invent campaign results.

### PAGE 6: GOOGLE SEARCH ADS SAMPLE PROJECT

**Project:** Search Advertising for a Clothing Business  
**Business:** ABC Fashion Store (fictional)  
**Objective:** Attract relevant shoppers and generate purchases.  
**Project status:** Hypothetical sample campaign.

Focus ONLY on Google Search Ads. Do not include Performance Max, Display, Shopping or YouTube campaigns.

Include:

1. Business overview and objective.
2. Search intent and keyword research.
3. Sample keywords such as "buy women's kurtis online" and "women's casual wear."
4. Keyword grouping and ad-group structure.
5. Negative keyword examples.
6. Location targeting based on the business's delivery areas.
7. One sample responsive search ad with headlines, descriptions and CTA.
8. A suggested landing page.
9. Hypothetical budget: ₹300/day for 7 days = ₹2,100.
10. KPIs:
   - Impressions
   - Clicks
   - CTR
   - Average CPC
   - Conversions
   - Cost per conversion
   - Conversion rate
11. Brief optimisation plan covering search terms, negative keywords, ad relevance, landing pages and conversion tracking.

Do not invent keyword volumes, bids or campaign results. Label unverified keywords as research ideas.

### PAGE 7: WHAT I CAN DO + CONTACT

**What I Can Do:**

"I am developing practical skills in Meta Ads, Google Search Ads, audience research, campaign planning, ad copywriting, lead generation and performance measurement. I can prepare structured sample campaigns and explain my advertising decisions."

**Contact Details:**
- Name: Pooja Thaniga
- Title: Digital Marketing Fresher | Performance Marketing
- LinkedIn: https://www.linkedin.com/in/pooja-thaniga-2399b2416/
- Email: poojathaniga26@gmail.com
- Portfolio website: Add my actual website URL.

### FINAL REQUIREMENTS

- Keep the portfolio concise and visually attractive.
- Use consistent blue-and-white branding.
- Include actual sample creative mockups, not just descriptions.
- Use readable typography, simple diagrams and visual cards.
- Avoid unnecessary repetition.
- Do not invent experience, clients, testimonials or campaign results.
- Clearly distinguish sample projects from real work.
- Check spelling, calculations and advertising terminology.
- Make the final PDF professional and suitable for a digital marketing fresher.

Start fresh from this prompt

Builds a brand new app from the first prompt only, so later changes to the original are not included.